Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. 

Data mining is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use. Aside from the raw analysis step, it involves database and data management aspects, data  preprocessing, model and inference considerations, interestingness metrics,complexity considerations, post-processing of discovered structures, visualization, and online updating.

RapidMiner provides data mining and machine learning procedures including: data loading and transformation (Extract, transform, load ( ETL)), data preprocessing and visualization, predictive analytics and statistical modeling, evaluation, and deployment.

Tableau Software has won awards including “Best Overall in Data Visualization”